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A LITTLE BIT ABOUT US
Strength in Body & Mind
Our team, led by founder Will Fraser-Coombe—a Level 4 Strength & Conditioning coach, elite gymnastics and parkour coach, and sports massage therapist—brings years of expertise and a deep commitment to helping clients thrive. With a proven track record in ultra-endurance challenges, competitive sports, and coaching, we’re here to help you conquer your goals.
Adventure Athletes is more than just fitness—it’s a way of life. It’s about embracing the thrill of the unknown, building strength through adversity, and discovering the extraordinary within yourself.
We offer a range of services, including:
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Online Programming & Personal Training: Custom plans starting at just £60/month.
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Sports Massage Therapy: Flexible options to aid recovery and relaxation.
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Unique Experiences: Rock climbing taster days, Olympic lifting courses, and more.
Join us on this journey. Let’s redefine what’s possible together.
Ready to start your adventure? Explore Our Services
Meet the Team
At Adventure Athletes, our team is united by a drive to overcome challenges and inspire others to do the same. Led by founder Will Fraser-Coombe—an experienced Strength & Conditioning Coach whose journey from homelessness and personal adversity to coaching, ultra-endurance feats, and community leadership shapes everything we do—we believe in the power of resilience and purposeful adventure. Alongside Will, our sponsored athletes Rose and George embody the spirit of Adventure Athletes: they’re relentless, positive, and always pushing their limits, whether that’s in training, competition, or supporting others on their journeys. Together, we’re more than just a coaching team—we’re a community dedicated to helping others unlock their full potential and discover what they’re truly capable of.
Founder of Adventure Athletes
Will Fraser-Coombe
Will Fraser-Coombe is a passionate and accomplished coach dedicated to helping individuals unlock their full potential through fitness, adventure, and resilience. As the founder of Adventure Athletes, Will brings a wealth of expertise as a Level 4 Strength & Conditioning coach, elite gymnastics and parkour coach, and sports massage therapist.
With a career rooted in pushing boundaries, Will’s personal achievements include completing a 50-mile barefoot walk, conquering the Welsh 3000s self-supported, finishing two ultra marathons, and competing in parkour, rock climbing, Olympic lifting, and strongman events. These experiences fuel his commitment to inspiring others to embrace challenges and redefine their limits.
Through Adventure Athletes, Will offers tailored performance coaching, 1-to-1 personal training, and sports massage therapy, all designed to empower clients of all fitness levels. His approach combines technical expertise, motivational coaching, and a genuine passion for helping others succeed.
When he’s not coaching or running Adventure Athletes, Will can be found exploring new adventures, refining his craft, and sharing his journey through the company’s Instagram and podcast platforms.
“My mission is simple: to inspire others to take on challenges, grow stronger, and discover what they’re truly capable of.”
Currently training for:
-12 labours project
-6 ultra marathons in 6 days
Sponsored Athlete
George Griffiths
George is an integral part of the Adventure Athletes family. As a sponsored athlete, he’s known for his dedication, resilience, and drive to keep improving—qualities we value deeply. George’s commitment to adventure and personal growth is an inspiration to our whole community, and we’re proud to support him as he takes on new challenges, both in training and in life.
Sponsored Athlete
Rose Lewis
Rose embodies the spirit of Adventure Athletes: relentless, positive, and always up for a challenge. As one of our sponsored athletes, she’s constantly pushing boundaries—whether that’s in the gym, on the trail, or in competition. Rose’s journey with us is proof that hard work, a strong mindset, and the right support can take you further than you ever thought possible.
Sponsored Athlete
Courtney Jacquemai
Courtney lives and breathes what it means to be an Adventure Athlete. Her Belief, Intent, and Dedication really makes her stand out from the crowd, and has used these skills to push herself in the endurance realm reaching distance and heights she never thought she could achieve when she got into it!
She will be leading the Events side of the business and has started off on a strong foot, setting in ideas for some incredible events in 2026!